BLOGGER BUSINESS BRAND
Now let’s mention business brands. this is often where everything is about the corporate and/or the merchandise or service. The URL is typically the name of the corporate , product or service, and therefore the content focuses on what the corporate does or sells
Here are a number of the advantages of employing a business brand for your blog
It makes your business easier to scale
People generally understand that companies usually have quite one person performing at them. meaning you'll expand your blog by bringing in other content creators without upsetting your audience. you'll make them a part of the team, or use them as guest bloggers
It makes your business easier to sell
Having a blog that isn’t tied to a specific person will make it tons more attractive to potential buyers. They know they’ll be ready to start using it just about immediately without having to form too many changes. they'll even be ready to use an equivalent contributors you were using
It explains what your blog is about
When people see the names of my blogs they immediately get a thought of what they're about and who they're for. (It also can improve your SEO ranging slightly
It can keep you out of the spotlight
While Blogger is technically a business brand, I tend to feature thereon quite heavily. My photo is on the house page, and that i create tons of the content. But on photography I don’t have much of a presence in the least , and may exclude of the spotlight
Of course, there also are some drawbacks to setting your blog up with a business brand
It makes it harder for you to pivot
If you’ve branded your blog around a specific niche, it'll be hard for you to narrow/broaden/change that niche down the track. you'll need to completely re brand your blog, or start a other
It can make it harder to attach together with your readers
A lot of readers who come to photography School assume we've an actual school they will attend. They don’t expect there to be citizenry on the location who will help them study photography. Having a private brand makes it easier to attach together with your readers
0 Comments