HOW to Brand Your Blog
So you’re close to start a replacement blog. it'd be first, or it'd be one you’re fixing to undertake something new. And you’re almost to shop for the name for it
But now you’re hesitating, because you continue to haven’t decided whether your new blog should have a private brand or a business brand
Sound familiar
Even if you have already got the name , you'll still be wondering which thanks to go. simply because you've got a business-related URL doesn’t mean you can’t provides it a private brand, and the other way around
So in the week i would like to speak about a number of your options when it involves branding so you'll decide the simplest thanks to brand your blog
Getting personal brand
Let’s start with the private brand. this is often where everything is about the blogger. The URL is usually their name (or a variation of it), and therefore the content is just about focused on whatever they’re thinking or doing
Here are a number of the advantages of employing a personal brand for your blog
It gives you more flexibility
If you started blogging about bird photography, and now want to speak about parenting instead (or as well), a private brand gives you the liberty to try to to it
It’s an excellent thanks to sell yourself
If one among your goals is to become knowledgeable speaker, writer, artist, consultant, coach or whatever, creating a private brand is ideal because for every of those professions you're basically selling yourself
It helps you become referred to as an authority
If you would like to be seen as an expert, authority or thought leader in your niche, having a personally branded blog that has your face, your ideas and your appearances on podcasts and in videos will definitely help
It helps you connect together with your audience
People do business with people who they know, like, and trust. And having a private ly branded blog gives you the chance to form a personal connection, especially if you incorporate mediums like podcasts and live video
So why doesn’t everyone brand their blogs this wa
Well, there also are some drawbacks
It doesn’t explain what your blog is about
It makes your business harder to sell
It makes it harder to scale your blog
If you create a blog that’s all about you, then your audience will expect all the content to return from you. After all, how can anyone else write on what you’re thinking or feeling? So you'll either need to keep writing all the content yourself, or face the possible backlash once you start bringing in other writers
It puts the spotlight on you
Being the center of attention are often great. But it also means if anything goes wrong, you'll be the person everyone points the finger at. you'll got to fix the matter and take the blame. And counting on what happened, that would be hard to affect
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