HOW TO Keep Readers on Your Blog PART1
HOW TO Keep Readers on Your Blog
IN THIS PART YOU WILL READ 7 WAYS TO KEEP READERS ON YOUR BLOG
Give people ways to subscribe, follow, or connect
You might think this is often pretty obvious. But it’s amazing what percentage people haven’t really thought this one through
First, you would like to figure which option will work best for you. Personally, I find email works best. Social networks also can be good, but they don’t always offer you full control over how you communicate together with your readers. as an example , Facebook filters your updates so you can’t guarantee that everybody will see them. But with email you'll generally get through to everyone and you've got much more control over what you send
What you opt on is ultimately up to you. And you'll plan to choose quite one. But if you are doing , I strongly suggest making one among them your primary focus and getting everyone to use it to subscribe. Having one clear call to action are going to be less overwhelming and fewer confusing to people
And don’t be afraid to mention that decision to action in various ways on your blog. It might be a popup, a slider at rock bottom of the page, or as a part of your menu or sidebar. We even have one at rock bottom of every blog post. Try doing it in various ways on your blog (yes, you'll use quite one at a time) and see what works best
Ask people to subscribe in your content
You may also find an excellent opportunity to ask people to subscribe when you’re writing your content. If you’re writing a blog post about how people can get more followers on the newest social network to hit the web , it might be an ideal opportunity to ask them to follow you
Make an honest first impression
These days you've got only a couple of seconds to convince folks that your blog has relevancy to them. So you would like to form it clear what your blog is about the instant they arrive. And you would like to try to to it quickly
If you don’t, then likelihood is that they won’t even stick around, including subscribe
So how are you able to quickly provide this information? you'll roll in the hay with elements like your blog’s title, tagline, categories, navigation and style
Speaking of design…
Make your blog look as inviting as possible
The first thing people will notice about your blog is its design. As soon as they arrive they're going to make a snap judgment about whether it’s professional, whether it’s relevant, and whether it’s on-brand for them
So you would like to style your blog to form it as clear, clean and alluring as possible
You also got to consider the way you lay out your actual posts. If they’re not attractive, or too hard to read, your readers may leave even as quickly as they arrived
Using images in your blog posts can really be the difference between your post being read or not. and check out to form your posts scannable by using headlines, shorter paragraphs, formatting (bolding, italicizing) and lists. Even the headlines of your blog posts and the way accessible they're can make a difference
And don’t forget to see how everything looks on mobile devices. How does your blog look on your phone? Is it beautiful and engaging? Or is it crowded, confusing, and hard to use
Build anticipation
For those of you who have subscribed to someone’s blog or started following it on social media, are you able to remember why you did? My guess is you believed they’d be delivering content down the track that might make your life better in how
In other words, they created a way of anticipation with their blog
And you'll create an identical sense of anticipation on yours
One way to create anticipation is to write down a series of posts on a specific topic. When people know more posts are approaching a subject they’re curious about , there’s an honest chance they’ll subscribe avoid the danger of missing out thereon
Another way is to possess a daily sort of post that comes up in your blog. for instance , every Friday on photography School we ask our readers to require a photograph on a specific theme then share it. and a few of our readers have subscribed solely to read and contribute to those Friday posts
Perhaps you'll publish an opinion post for your blog every Tuesday, or review a product every Wednesday. Whatever you opt , let your readers know it’s happening which it'll keep happening
Link your posts
Another way to stay people on your blog and make them want to subscribe is to interlink your posts. Linking to other post you’ve written may be a good way to stay people reading your content. and therefore the more great content they see, the more likely they’ll subscribe
If you mention a subject in your post that’s not exactly related but could still be in teresting to someone, link back to unspecified posts you’ve written thereon topic. an excellent place to try to to this is often during a ‘Further readings’ section at the top of the post
There are tools and plugins which will do that for you automatically by pulling in other posts in your categories or your hottest posts. But you'll also curate these lists yourself
Create a ‘sneeze’ page
If you’ve been blogging for extended than a couple of months, then likelihood is that you've got tons of posts sitting in your archives. And while they'll all still contain great information, they won’t be easy to seek out
To solve this problem you'll create a ‘sneeze’ page that links on to content in your archive with a standard theme or topic. It’s an excellent thanks to get people watching your archive posts again, possibly for years to return
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